Winter Holidays

Holiday sales are up 2.3% so far this season with the bulk of gift card redemptions yet to contribute to the results, according to new data from MasterCard SpendingPulse.

Macy’s is looking to drive post-holiday shoppers to its stores with its “Week of Wonderful” campaign, which it started last year.

Aiming to capitalize on shoppers who are hitting stores to use their gift cards, the retailer is touting the seven-day shopping event as an opportunity for consumers to stock up on “fresh merchandise” for the New Year.  

Online holiday sales from desktop computers increased a less-than-expected 10% after a late season surge failed to materialize, according to comScore.

The digital measurement firm in late November predicted online sales from desktop computers would increase 14% during the November and December time frame and reach slightly more than $48.1 billion. However, as of December 26, data from the firm showed sales were up 10% to $42.8 billion for the comparable period.

Chicago -- Rough weather last week prevented many last-minute shoppers from getting to the stores to finish up their holiday purchasing. ShopperTrak reported that for the week of Dec. 16 to Dec. 22, GAFO in-store retail sales decreased by 3.1% from the same week last year. Retail brick-and-mortar shopper traffic decreased by 21.2% compared to the same time period in 2012.

Minneapolis – Media reports indicate that Target may have been victimized by hackers based overseas and also has agreed to a credit monitoring deal for New York shoppers and is suffering declining traffic. According to Reuters, sources involved in the current investigation of the Target security breach said investigators are focusing on unidentified hackers from an unidentified foreign location.

Washington, D.C. – U.S. household purchases rose 0.5% in November 2013. According to new figures from the U.S. Department of Commerce, this followed a 0.4% increase in October that was larger than previously reported and is the largest increase since July 2013.

Charleston, S.C. -- Only two-thirds of Americans are all or almost finished with their holiday shopping as of Dec. 23. Of the 24 retailers surveyed by America’s Research Group and Inmar, only three retained 70% or more of their customer base, with Wal-Mart topping the list at 88.1%, followed closely by Dollar Tree at 80.4%, and Target at 72.1%.

New York – Factors including the permanency of the 2013 payroll tax increase, uneven job creation and uncertainty caused by the autumn partial government shutdown are expected to continue constraining consumer spending in 2014. According to a new economic insight report from Sterne Agee, lower gas prices, a lingering wealth effect from home price appreciation and record highs in equities helped boost holiday spending, but will not be enough to counteract a trend toward weak consumption that has been in place since the beginning of this year.

We have reached the time of year when everyone wonders whether they made the “naughty” or “nice” list. Here are a few suggestions for omni-channel retailers who want to ensure Santa (and your customers) place you firmly on the nice list.

Recognize Channel Differences and Limitations

Only two-thirds of Americans are all or almost finished with their holiday shopping as of Dec. 23. Of the 24 retailers surveyed by America’s Research Group and Inmar, only three retained 70% or more of their customer base, with Walmart topping the list at 88.1%, followed closely by Dollar Tree at 80.4%, and Target at 72.1%.