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NRF puts holiday growth at 3.7%
The National Retail Federation issued an above average holiday season sales forecast in which the desire of Americans to spend will be offset by their ability to do so.
The trade group projects that total holiday sales will increase 3.7% to $630.5 billion during the November time-frame and that online sales would increase between 6% and 8% to represent $108 billion of the total.
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Holiday shoppers start earlier as waiting for Black Friday deals loses appeal
Shoppers are starting their holiday shopping earlier every year — and it's partially due to a perception that the deals aren't all that great anymore on Black Friday.
According to RetailMeNot’s annual holiday Shoppers Trend Report, only 10% of consumers believe that it is worth waiting until Black Friday for deals.

