Winter Holidays

We live in the age of the empowered consumer – with little patience and sky-high demands for personalized shopping experiences. Today’s consumers are used to having everything they want available to them at the swipe of a finger or within a physical store. When there’s an app for nearly everything along with ultra-accurate search technologies, brands need to make sure they’re delivering on their promises and providing seamless and relevant customer experiences across all channels –mobile, web, social, call center, physical stores and more.

After a 16% increase in e-commerce sales in 2014, another 14% increase is projected this year, in turn driving greater customer expectations.* Today’s shopper is more connected than ever before, which means they have more information and can turn to any number of retailers for the products they want. The bottom line is if they don’t have the experience they desire, they will go elsewhere, especially during the holiday shopping frenzy.

Amazon is using its winning of five Emmys on Sunday at the 67th Annual Emmy Awards to throw its competitors yet another fastball.

The company is reducing the price of its Amazon Prime loyalty program, which includes unlimited free two-day shipping, from $99 per year to $67 for one year. The catch is the deal will only run for 24 hours, between midnight Sept. 25 and ending midnight Sept. 26.

Holiday sales will increase between 3.5% and 4%, slower than last year’s 5.2% growth, as favorable economic tailwinds are offset by lingering negatives, according to an annual forecast by Deloitte’s Retail and Distribution Practice.

Pervasive online price comparisons, the growing popularity of Amazon.com and intense omnichannel activity can be expected this holiday season, according to new consumer research by Market Track.

The workforce at Macy’s will swell by 50% in the coming month as the department store retailer looks to elevate service levels during the holiday season.

Macy’s said it plans to hire 85,000 workers, versus 86,000 last year, for temporary positions at its Macy's and Bloomingdale's stores, call centers, distribution centers and online fulfillment centers. The company had roughly 167,000 employees at the end of its fiscal year on Jan. 31, 2015.

October will be over in a flash, and with it, all eyes will be on the holiday season, which is measured from November 1 through December 31.

The 2015 retail calendar has several distinctions, as we saw Memorial Day fall on the earliest possible date and Labor Day on the latest possible date. This holiday season, there are 28 days between Thanksgiving (not counting the actual day) and Christmas, which is an average amount for the period separating the two holidays.

More associates working more hours to elevate the customer experience is the pledge Walmart COO Judith McKenna is making to holiday shoppers this season.

The day after Kohl’s, Toys “R” Us and UPS announced ambitious holiday hiring plans, Walmart said it would add 60,000 seasonal workers after giving existing workers the opportunity to pick up extra hours.