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Winter Holidays

  • Tech Guest Viewpoint: ‘Tis the Season to Get Interactive

    In preparation for the holiday rush, retailers have begun the timely process of interviewing, hiring and training seasonal employees.

  • Office Depot gets its Christmas on early with holiday app

    Retailers can use apps for more than just driving sales, as demonstrated by Office Depot Inc.’s latest mobile move.

    The Office Depot and OfficeMax parent company is re-releasing its Elf Yourself mobile app. The app, which Office Depot has offered every holiday season since 2012 and launched as an online platform in 2006, is a prime example of how retailers are using apps to build positive consumer sentiment and brand awareness.

  • Saks Fifth Avenue’s holiday windows to provide lighting extravaganza

    Saks Fifth Avenue’s holiday windows are an annual tradition in Manhattan, and the retailer keeps upping the ante.

    Saks will unveil its windows on Nov. 23, and the display promise to light up the night. The retailer will transform its windows with a “Winter Place” theme, complete with a state-of-the-art light show featuring three-dimensional elements on the front facade of the iconic store, including towering light icicles, crystal palace spires, and snowy magnolia arches.

  • Unwrapping Holiday Hiring

    For retailers, a diligent and detailed vetting of applicants — including employment verifications, thorough interviews and comprehensive background checks — should be a standard part of any responsible hiring and candidate review process. At the best of times, this process can be a complex and time-consuming endeavor. When retailers are looking to hire temporary or part-time seasonal help, especially for the holidays, the degree of difficulty goes up significantly.

  • Retail CMOs cautiously optimistic on holiday sales

    Chief marketing officers at leading U.S. retailers are forecasting a 4.2% increase in overall holiday store sales, according to the 10th annual BDO USA survey.

    This year’s BDO projection is only slightly higher than the National Retail Federation’s expected 3.7% increase to $630.5 billion, slower than the 4.1% increase during last year's November-December period.

  • New York to get a very special Target pop-up

    Target is setting up shop in downtown Manhattan — but it’s no ordinary store and it’s just for the holidays.

    On Dec. 9, Target will officially open Target Wonderland to the public, which the retailer describes as a “first-of-its-kind retail experience” that is part magical toy store and part Pop Art exhibit.

  • eBay goes omnichannel for holidays

    eBay is targeting consumers across digital and physical channels this holiday season with a new online holiday hub and even in-person selling stations.

    Through Jan. 1, 2016, eBay is running a multifaceted holiday campaign called “Wish Bigger.” A central feature is a holiday-specific shopping site, eBay.com/holidays, which will offer features such as a soon-to-launch holiday heat map that will track what eBay customers are wishing and shopping for coast-to-coast on a weekly basis.

  • GGP transforms traditional mall experiences with adventure

    Chicago – General Growth Properties announced the return of Adventure to Santa, A DreamWorks DreamPlace 2,000-sq.-ft. interactive cottage, to five locations in its portfolio: Fashion Show – Las Vegas; North Point Mall – Alpharetta, Georgia; The Parks Mall at Arlington – Arlington, Texas; Oakbrook Center – Oak Brook, Illinois; and Southwest Plaza – Littleton, Colorado.

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