-
PayPal: Mobile comes first for retailers
When it comes to mobile engagement, retailers are wise to think of how mobile fits into the broader end-to-end shopping experience.
“That could mean location-based marketing with smartphone apps as well as reaching mobile customers with your email marketing program,” said Dan Leberman, VP/general manager, North America small and medium business, PayPal, during a recent interview with Chain Store Age. “You can see all the way through the shopping experience with a mobile-first e-commerce platform.”

