Winter Holidays

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Mobile will drive more than half of Thanksgiving Day online shopping visits (51%) for the first time in 2015.

That is just one mobile-friendly statistic from the new Adobe 2015 Digital Index Online Shopping Predictions. The Index also forecasts mobile will account for close to a third (29%) of all holiday sales, a 12% increase from 2014. iOS will drive 22% of sales, Android just 7%.

Looking at another emerging customer engagement channel, Adobe predicts social media will drive 2% of referred visits (flat growth), with revenue per visit highest on Facebook ($1.24).

Easier shopping every day is the value proposition Walmart touting this holiday season as it contends shoppers are tired of pricing games played by other retailers.

As it does every holiday season, Walmart claims it will have low prices on a broad assortment and the hottest holiday items, but it is also touting an improve store experience and a strengthened omnichannel approach.

Regional department store retailer Belk Inc. is using social media to make the holidays a little more fun and rewarding for its shoppers.

Bloomfield Hills, Mich. -- Taubman will celebrate the launch of “The Peanuts Movie” with a family-friendly holiday experience being offered exclusively at 10 of its shopping centers across the U.S. from Nov. 6 through Dec. 24.

Regional department store retailer Belk Inc. is using social media to make the holidays a little more fun and rewarding for its shoppers.

North Carolina-based Belk, which operates about 300 stores, has teamed up with digital marketing solutions provider HelloWorld for the return of the Santa Baby sweepstakes, now in its second year. In an effort to increase mobile opt-ins and ultimately boost brand awareness and consumer engagement, Belk and HelloWorld are allowing customers to create personalized e-cards, gifs, and TV spots.

Babies"R"Us is looking to get parents thinking about holiday gifts early with in-store and innovative digital promotions appealing to “Baby’s First Christmas.”

Babies “R” Us is looking to get parents thinking about holiday gifts early with in-store and innovative digital promotions appealing to “Baby’s First Christmas.”