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Retailer aims to make a difference in teens' lives
Teen retailer rue21 is collaborating with a youth nonprofit to make a positive impact on the lives of its customers.
The company announced it is partnering with Together We Rise, a nonprofit dedicated to transforming the way youth navigate through the foster care system in America. The collaboration is a new addition to rue21’s philanthropy initiative, rueGIVESback.
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Harry & David tastes benefit of social marketing
Specialty gift retailer Harry & David is taking a visual and social approach to a holiday promotion.
Harry & David is hosting an interactive social media campaign called #TastetheHolidays through Dec. 31. Consumers who sign up for the campaign online and follow Harry & David on Instagram and/or Twitter can win a variety of prizes that include gift cards and baskets.

