Winter Holidays

The 2014 holiday season was a perky one at L Brands, as sales increased beyond expectations in December.

The parent company of Victoria’s Secret and Bath & Body Works reported that same store sales across the company increased by 4% for the month. Wall Street analysts had been predicting a 3.6% increase.

Momentum from Black Friday weekend continued through the holidays for Pier 1 Imports Inc.

The home furnishings retailer, which reported a disappointing third quarter in early November, reported an 8.2% increase in December same store sales. CEO Alex Smith said while sales in the third quarter were soft, November sales were strong versus a year ago, particularly over Thanksgiving weekend.

Stage Stores is reporting a strong holiday sales season despite predictions from the company’s CEO that December would be very challenging for apparel retailers.

The parent company of Beall’s, Goody’s and other stores reported an increase in same store sales of 6.5% for the nine week period ending Jan. 3.

Barnes and Noble Inc. saw a sharp decline in holiday sales in its Nook e-reader division, even as its retail segment showed small improvement.

The Nook segment (including digital content, devices and accessories), had sales of $56 million for the nine-week holiday period, decreasing 55% as compared to a year ago. Device and accessories sales were $28.5 million, a decrease of 68%. Digital content sales were $27.4 million, a decline of 25%.

Barnes & Noble is expected to spin off the Nook segment into a separate business in March.

Pacific Sunwear said it will lose less money in the fourth quarter than originally expected after its California lifestyle product assortment resonated with holiday shoppers and drove a 9% same store sales increase.

Reston, Va. -- Retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season totaled $53.3 billion, up 15% from the corresponding days last year.

Chicago -- Nearly a quarter (21%) of consumers said that they are likely to return or exchange at least one of the presents that they received this holiday season. Additionally, male respondents expressed a greater interest in returning or exchanging gifts (30%) than female respondents (20%) by as much as 10%. That’s according to a survey by Retale, a location-based mobile platform connecting shoppers with their local retailers

Washington, D.C. – The holidays were at least moderately happy for in-store retailers. According to the Applied Predictive Technologies (APT) Index, in-store sales for the 2014 holiday shopping season were up 0.7% although sales decreased on Black Friday and Super Saturday weekends.

The number of transactions: actually declined 0.4%, but this was more than offset by a 1.1% increase in average purchase amount. Black Friday weekend retail sales were down -3.5%, while Super Saturday weekend retail sales were down -1.7%.

Atlanta – New Year’s resolutions are notoriously hard to keep, and Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery are attempting to make the task even harder for their customers. On Jan. 17, the traditional day consumers give up their resolutions, the chains are offering an omnichannel "Ditch Your New Year's Resolution" promotion.

Customers can visit the Facebook page of either retailer to claim an offer, as well as visit a store to receive a buy-one-get-one-free promotion.
 

ECRM compared retail circular advertising in December 2013 vs. December 2014 and noted trends occurring across top retail chains. CVS used longer but fewer December circulars, increasing circular pages by 18%. The CVS Christmas Clearance Sale circular was not seen in 2014. Walgreens cut two December 2014 comparable circulars accounting for the 22% drop in circular pages. CVS added a large “THROW THE PERFECT PARTY” promotional block on the inside front page of the 2014 holiday week circular featuring snacks, cookies, coffee, ice cream and sparkling cider.