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IBM: Holiday shoppers go high-tech
Retailers just went through an increasingly digital and mobile holiday season.
According to analysis performed by the IBM Watson business intelligence platform, the average order value for the mobile and desktop shopper combined was $127.49, up 2.5% from 2014 ($124.33).
Consumers also shopped via their mobile devices in growing numbers. Mobile traffic exceeded desktop, traffic, accounting for 52% of all online traffic. This was a 17% increase in mobile traffic from 2014.
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Study: Have a happy, mobile New Year
Mobile purchasing looks set for major growth in 2016.
According to new projections from Bizrate Insights, a division of Connextiy, based on month-over-month order volume in November 2015, mobile website purchases will increase by as much as 68% from 2015 to 2016. The peak volume during the 2016 holiday season may reach as high as 42%, nearly half of all online orders.

