Black Friday: Why Retailers Need a Backup Plan
While Black Friday comes just once a year, most retailers have probably been planning for the major shopping day – and the rest of the holiday season – for quite some time now. For shoppers, Black Friday through Cyber Monday – also known as “Cyber Week” – are all about scoring the best deals on gifts for their family and friends. And similar to recent years, most shoppers won’t simply be flooding physical stores this holiday season. Rather, they will also take advantage of deals through e-commerce websites and mobile apps.