Winter Holidays

With Halloween now behind us, the unofficial start of the 2016 retail holiday season is upon us. Amid intensifying competition, where are retailers placing their bets?     Here are observations and expectations from Profitero for the critical fourth quarter seasonal period:   

For every shopper that asks “Alexa, what are your holiday deals?,” Amazon now has answers.    The Internet giant has officially kicked off the holiday countdown with the launch of its Black Friday Deals Store and curated holiday gift guides, along with an array of other digital services geared to attract shoppers this shopping season.   

Year-round e-commerce sales and discounting have dulled the impact of traditional Black Friday sales for many consumers.   These shoppers are so desensitized to “Black Friday hype” that nearly three in four respondents (73%) said they prefer to do their holiday shopping outside of the holiday season, during e-commerce sales, such as Amazon Prime Day. These preferences have influenced 47% of shoppers to skip Black Friday or Cyber Monday altogether this year, according to the second annual “JDA Consumer Survey.”

Online shopping is expected to reach record levels this holiday season, with some reports suggesting it may even match — for the first time ever — physical store spending.     

Canadian retailer Arc'teryx has opened a stylish pop-up dedicated to its Veilance outerwear menswear collection.     Arc'teryx partnered with New York-based design firm Snarkitecture on the temporary store, located in Manhattan’s SoHo neighborhood, which will be open until January 8, 2017.   

An extended holiday season could translate into an 11% increase in online sales with mobile devices leading the charge.   Adobe’s “2016 Digital Insights Shopping Predictions” report predicts that 53 consecutive days (57 calendar days in total) will exceed $1 billion in online sales, compared to 31 consecutive days last year — a 71% year-over-year (YoY) increase.   

Regardless of when retailers start their sales, Black Friday weekend is shaping up to feature the biggest deals yet.   According to BlackFriday.fm, a website that tracks the best Black Friday deals, news, and ad scans, “the Black Friday and Cyber Monday sales are going to be bigger than ever this year, “ said Rene Kirschbaum, director of BlackFriday.fm.   Among the retailers to watch include: