Winter Holidays

American consumers will generate an accelerating 4.1% year-over-year increase in 2016 holiday sales, well exceeding 2015’s tepid 3.6% growth.  

My family – and many other consumers – have already started planning for the holidays. With Deloitte projecting a 4% increase in holiday sales over last year's shopping season, it’s critical that you have the workforce in place to address this opportunity.  

Nordstrom may be closed on Thanksgiving Day, but a new team of associates will be ready to serve shoppers come Black Friday.    The chain will hire approximately 11,400 seasonal employees that will be trained to serve customers at its Nordstrom and Nordstrom Rack stores, as well as in its fulfillment and distribution centers that support stores, Nordstrom.com, Nordstromrack.com, HauteLook and Trunk Club.   

The role of smartphones in the evolution of mobile commerce has hit an epic status.   Mobile e-commerce, through both apps and browsers, jumped 60% in 2015 to reach $120 billion. More importantly, smartphones alone are generating $0.70 for every $1 made in mobile commerce, according to “Mobile Online Retail Payments 2016: Reinventing Shopping in a Mobile-First Era,” a report from Javelin.  

Gift cards certainly have not lost their luster among holiday gift givers and recipients — or Albertsons.   Well aware that three in four consumers (73%) planned to give at least one gift card last holiday season, according to the Retail Gift Card Association (RGCA) reported, the grocery chain is ready to attract these shoppers again this year. In effort to grab these customers’ wallet share, Albertsons will add the Five Back Visa gift card to its gift card portfolio.  

Neiman Marcus’s legendary Christmas Book turns 90 this year, but age has not dimmed its over-the-top appeal.   On Wednesday, the luxe retailer unveiled the 90th edition of its annual holiday catalog and, in keeping with past years, it includes a collection (12 to be exact) of indulgent—and very pricey — fantasy gifts.       

The Wet Seal is going to be very busy on Nov. 3.   That’s the day the retailer, in partnership with GGP, will open 13 holiday pop-up locations at GGP regional shopping centers throughout the nation.   "We see an opportunity for additional brick and mortar locations during the peak holiday season," said Wet Seal CEO Melanie Cox.    The temporary stores will range from 3,000 sq. ft. to 5,000 sq. ft. each.  

Black Friday may have lost some of its allure in recent years, but it still comes out on top in a ranking of the busiest shopping days.    Black Friday, which falls on November 25 this year, took the No. 1 spot in a ranking of the anticipated 10 busiest shopping days of 2016 by ShopperTrak, a Tyco Retail Solutions business unit. The second and third busiest shopping days are expected to be Monday, Dec. 26 and Friday, Dec. 23. (See end of article for the complete list.