Research Topic

Denver - Location marketing provider Placeable is predicting that online sales will grow by more than 15% during the 2014 holiday season, compared to the same period the prior year, more than tripling the anticipated 4%-5% growth rate for overall holiday sales. However, Placeable expects more than 90% of holiday sales to take place in brick-and-mortar stores, with 58% of consumers shopping at a national retailer they normally don’t visit.

Other Placeable predictions for the 2014 holiday season include:

New York - Imports to the U.S. were up in August from July, and there was a measurable year-over-year increase. According to a new report from supply chain research firm Panjiva, imports in August 2014 were 4% higher than imports the same month the prior year.

Ann Arbor, Mich. -- Shoppers are planning to spend less money and purchase gifts for fewer people this holiday season compared to last year, while also maximizing their budgets through Black Friday and Cyber Monday sales and online cost comparison, according to the CFI Group 2014 Holiday Retail Spending Report: Black Friday is Back.  

Austin, Texas - Based on previous savings experienced during the holiday season in 2013 and projected industry growth in 2014, U.S. shoppers have the opportunity to save more than $5 billion dollars by using deal and offer websites during the upcoming holiday season. According to a new study from RetailMeNot and Dr. Jason Abrevaya, Ph.D., economics department chair at the University of Texas at Austin, consumers have the potential to save more than $200 an hour while using RetailMeNot.com, or $34 in 10 minutes.

New York -- Twitter is giving over every message ever tweeted to the data scientists at the Massachusetts Institute of Technology’s famed Media Lab. The social media giant is also giving $10 million (over five years) to fund the new Laboratory for Social Machines (LSM), which will be based at the Media Lab.

Twitter is giving over every message ever tweeted to the data scientists at the Massachusetts Institute of Technology’s famed Media Lab. The social media giant is also giving $10 million (throughout a five-year period) to fund the new Laboratory for Social Machines (LSM), which will be based at the Media Lab.

The new initiative aims to build new tools that will analyze and enable communication on social platforms. Twitter will provide full access to its real-time, public stream of tweets, as well as the archive of every tweet dating back to the first.  

Fort Mill, S.C. -- The security of credit and debit card information is a bigger concern for consumers (93%) than their health (84%), retirement savings (81%) or losing their cell phone (63%), according to a new consumer trust survey from Honeywell. 

San Francisco - Only one-in-nine marketers use advanced cross-channel attribution methods, and among those using attribution, 28% still use single click methods. According to a new survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe performed by Forrester Consulting for predictive marketing software provider Kenshoo, advanced marketers use sophisticated multi-touch attribution models to inform a broad array of strategic and tactical decisions in more detail and with more speed.