Research Topic

New York -- It’s official: California Governor Jerry Brown on Tuesday signed legislation for the nation's first statewide ban on single-use plastic bags at supermarkets, drug stores and select other retail outlets.

"This bill is a step in the right direction — it reduces the torrent of plastic polluting our beaches, parks and even the vast ocean itself," Brown said in a signing statement. "We're the first to ban these bags, and we won't be the last."

San Francisco - Only one-in-nine marketers use advanced cross-channel attribution methods, and among those using attribution, 28% still use single click methods. According to a new survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe performed by Forrester Consulting for predictive marketing software provider Kenshoo, advanced marketers use sophisticated multi-touch attribution models to inform a broad array of strategic and tactical decisions in more detail and with more speed.

Lewisville, Texas - Consumers are still sensitive to price, so they're willing to drive at least five-to-10 minutes out of their way to get a better deal. According to the new Parago shopper study "Ring Up More Holiday Sales," 81% of consumers would drive five to 10 minutes out of their way for a $10 rebate on a $50 item.

Alpharetta, Ga. - McAlister's Deli has signed an agreement with new franchise group MidSouth Hospitality Inc. to open 10 locations in Middle Tennessee. Led by McAlister's veteran Charles Corley, MidSouth Hospitality will be opening its first McAlister's in early 2015.

The newly formed company plans to open a total of 10 new restaurants during the next seven years.

Albany, N.Y. – The global Big Data market, worth $6.3 billion in 2012, is expected to reach a value of $48.3 billion in 2018. According to a new study from Transparency Market Research, a year-on-year compound annual growth rate (CAGR) of 40.5% during the period 2012-2018 will produce that figure.

New York -- More than half of consumers will spend more for the Halloween holiday than they’ll spend for either Mother’s Day or Father’s Day, according to the 2014 Halloween Happenings Survey by Alliance Data Retail Services, which manages credit card programs.

Some highlights include:

• 67% of consumers buy Halloween candy that they like, in case they want to enjoy a few treats before the tricksters ring the bell.

Indianapolis -- Simon Property Group has been recognized by the CDP (formerly known as the Carbon Disclosure Project) and The Global Real Estate Sustainability Benchmark (GRESB) for its ongoing leadership and commitment to sustainability and energy conservation.