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Accenture: Big Data critical to retail
New York – Almost all retailers consider Big Data to be important, according to a new survey from Accenture Analytics. When asked how important is Big Data to their organization, 94% of retail executives answered “important,” 58% responded “extremely important,” and 36% responded “important.”
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Survey: Nearly all Americans use coupons
Austin, Texas - Nearly all Americans (96%) are coupon users, according to the latest edition of the Shoppers Trend Report conducted in conjunction with The Omnibus Company. The number of Americans who rely mostly on mobile coupons has been steadily increasing during the past few years (15% in 2014, compared to 10% in 2013 vs. 4% in 2010).