-
Survey: Consumers trust online brands too much—to benefit of cybercriminals
Portland, Ore. – Consumers have trust in well-known brands online, possibly to the detriment of themselves and their employers and to and the benefit of cybercriminals. According to a new survey of 2,011 U.S. and U.K. consumers from security solutions provider Tripwire, more than 40% of consumers believe emails from “trusted brands” are safe to click, and nearly a quarter (24%) anticipate doing at least part of their holiday shopping while at work.
Survey findings include:
-
APT Study – Early shopping hurts Thanksgiving weekend sales
Washington, D.C. – In-store sales were down from Thanksgiving Day through Black Friday, but the culprit may have been early holiday shopping more than lackluster consumer interest. According to the Applied Predictive Technologies (APT) Index of U.S. same-store sales, in-store sales dropped 5.8% during that two-day period compared to the previous year.

