Research Topic

Fireworks sales are expected to reach a record level this year and while reported injuries have declined seeking medical treatment is still a Fourth of July tradition for many.

The American Pyrotechnics Association (APA) forecasts that consumer fireworks sales will reach a record level this year. Backyard fireworks have never been more popular or in more demand, according to APA, and despite the sluggish economy sales grew from $600 million in 2006 to $662 million in 2013.

Cincinnati -- Consumers, especially millennials, are willing to ante up for fee-based loyalty programs.

In a survey by LoyaltyOne, 62% of respondents said they’d consider joining a fee-based rewards program if their favorite retailer offered one. The number was even higher among millennials with 75% of 18-24 year-olds and 77% of 25-34 year-olds saying they’d consider joining a fee-based rewards program.

Washington, D.C. – Americans are feeling patriotic as July 4 approaches and putting their wallets where their feelings are. According to the National Retail Federation (NRF) 2015 Independence Day Survey conducted by Prosper Insights & Analytics, more than 156 million consumers, or 64% of those celebrating, are planning to take part in the July 4 holiday by attending a cookout, picnic or barbecue, spending an average of $71.23 per household, up 4% from $68.16 in 2014.

Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.

Nielsen Design Navigator is the name of a new creative enablement tool the company contends helps marketers improve the in-market effectiveness of package design.

Nielsen is known as a leader in marketing effectiveness, innovation forecasting and in-market success but the introduction of the Design Navigator is new territory. Why the company has made the move is understandable.

Talk about a perfect storm. As if the role of the CMO isn’t changing fast enough in all industries, the retail industry itself is undergoing major disruption and rapid transformation. As a result, retail CMOs certainly have their work cut out for themselves.

While by no means a comprehensive action plan, this article addresses five key imperatives that sit squarely in the eye of this storm.

New York -- The gap in prices between Amazon and Walmart.com’s grocery basket has widened in the past two months, according to a report by 360pi. The company conducted a two-month study, comparing a basket of grocery pantry/household items spanning a number of CPG brands with a non-grocery basket (such as toys, electronics and tools) basket shopped on Amazon.com and Walmart.com.

Union, N.J. – Bed, Bath & Beyond Inc. missed Wall Street expectations for profit and same-store sales during a not-so-comfy first quarter of 2015. Net earnings dropped 18% to $158.5 million from $187.1 million, with increased selling, general and administrative (SG&A) and interest expenses offsetting higher gross profit.

Net sales totaled $2.74 billion, an increase of 3% from $2.66 billion. Same-store sales increased by 2.2%, including the negative impact of Canadian currency fluctuation.

Conshohocken, Pa. – Home furnishings giant Ikea is increasing the minimum wage it pays to U.S. employees in stores and some distribution centers for the second straight year.

According to the Associated Press, Ikea’s average U.S. minimum hourly wage will rise about 10% to $11.87 from $10.76 as of Jan. 1, 2016.