Research Topic

Palo Alto, Calif. – Driving ROI from in-store promotions requires a deep understanding of consumer behaviors and needs.

In a new infographic, promotional technology and services provider Eversight offers nine behavioral insights to help retailers more effectively target consumers with their in-store promotional campaigns.

Click here for the infographic. 
 

Atlanta – The addition of income from Progressive Holdings LLC, as well as the elimination of expenses related to the April 2014 purchase of Progressive, propelled strong profit growth at Aaron’s Inc. The rent-to-own retailer reported net earnings of $40.5 million in the second quarter of fiscal 2015, almost five times the $8.5 million earnings reported the same quarter a year earlier.

The pervasiveness of smartphones is making this back-to-school season the most technology-influenced ever, and a new study from Synchrony Financial provides fresh insight on the impact digital tools are having.

Seattle – Last month Facebook overtook Wal-Mart in valuation, and now another digital giant has reportedly achieved the same feat. According to the Associated Press, after intense after-hours trading, which followed Amazon’s rare report of a second quarter fiscal 2015 profit, Amazon now has market capitalization of about $264 billion.

San Jose, Calif. – Back-to-school shoppers are doing their homework online before making purchases. According to research from store analytics provider RetailNext, 73% of consumers research online and then buy back-to-school items in the store.

In addition, 32% of college shoppers plan to comparison shop online to make sure they get the best pricing, up from 28% in 2014. More than 31% of K-12 school shoppers will compare prices online, compared with 30% last year.

Other notable findings include:

Rockville, Md. - Shifting household dynamics are changing the way Americans shop for groceries, with moms no longer always assuming this role exclusively. According to market research publisher Packaged Facts, the percentage of men who are now the primary shoppers in their households has more than doubled in the past two decades.

Seattle – The sales success of the July 15 Amazon Prime Day sales event did not happen by itself. A new IPSOS survey of 1.005 U.S. consumers commissioned by Cumulus Media/Westwood One has revealed advertising drove significant awareness for Prime Day.   

Brooklyn, N.Y. – If you’re wondering whether you should become an Etsy seller, being young, female, and a parent may be factors in your favor. According to a new survey of 4,000 U.S. Etsy sellers conducted by the online handmade crafts marketplace, 86% of Etsy sellers are women.   In addition, Etsy sellers are twice as likely to be under the age of 35 and many are parents with children at home.