Research Topic

A new survey from Colloquy is highlighting some of the differences between millennial consumers and other demographics when it comes to loyalty programs. Some 34% of millennials say the word “fun” is the one that best describes their participation, compared to 26% of the general population.

With electronic devices in the hands of so many kids, YouTube is becoming a major force in driving their wish lists, according to a new report from Reuters. The wire service says that, as families prepare to spend an estimated $630.7 billion on gifts this holiday season, the smallest screens could have the biggest influence.

More Americans are planning holiday-related purchases this year than in 2014, and those who plan to shop will spend more over a longer period of time, according to the International Council of Shopping Centers.

It’s officially fall and, for retailers, this means holiday shopping season is right around the corner. For most, the season is marked by increased sales, both on and offline, and an opportunity to tap the highly profitable demographic of holiday shoppers. Likewise, it’s a chance for merchants to explore new markets and test new locations for possible retail site development.

More Americans are planning holiday-related purchases this year than in 2014, and those who plan to shop will spend more over a longer period of time.

That’s according to the International Council of Shopping Centers 2015 Consumer Forecast, which shows that 90% of Americans are planning holiday purchases this season, up from 82% last year. And overall, 80% of shoppers plan to spend the same or more this holiday season than they did in 2014.

Simple physical packaging doesn’t cut it for today’s omnichannel consumer.

Although 85% of U.S. adult shoppers say reading a product package helps them make in-store purchase decisions, 78% have wanted additional information about a product after reading a product's package, according to a new Harris Poll commissioned by Digimarc Corp.

PayPal is helping U.S. customers and retailers with a new shipping perk.

The payment services platform is expanding Return Shipping on Us, a service that refunds return shipping costs to consumers on eligible online purchases, to the U.S.