Research Topic

Consumers who love chocolate may have been waiting for the day someone unveiled a chocolate 3-D printer. Well, thanks to Hershey Co., that day has come.

The company has announced the debut of its 3-D Chocolate Candy Printing exhibit at Hershey’s Chocolate World in Hershey, Pa. Consumers who visit the store will have the opportunity to interact with Hershey scientists and the breakthrough technology.

Consumers are doing even more holiday shopping from their desktop computers this year, according to a new report from comScore.

The Internet analytics company reports that U.S. consumer spending from desktop computers for the first 44 days of the November-December 2014 holiday shopping season is up 15% from last year, to $42.5 billion.

Los Angeles – Three out of four (76%) online buyers are dissatisfied with the strength of credit card and personal information security among retailers. According to a new survey of 6,200 online consumers aross all generations and both genders from Bizrate Insights, a shopper’s own bank is trusted the most with credit card data and personally identifiable information (72%).  

London, U.K. – Phone calls may seem obsolete in this text- and online-based age, but U.S. consumers are still making the call when they purchase items. According to a new study from call-based marketing automation company ResponseTap, consumers in the U.S. are more than twice as likely to make a phone call when making a purchase, as opposed to purely transacting online.   

Seattle – Top executives of Starbucks Corp., including chairman, president and CEO Howard Schultz, reportedly sold a combined total of 448,320 company shares for about $37.54 million, an average of $83.74 each, on Dec. 9 and 10, 2014. According to Barrons.com, Schultz exercised options and sold shares for a total of $28.95 million, and also gifted 175,000 shares, leaving him holding about 16.78 million shares.  

New York – The top holiday purchase items this year range from the less personal to the very personal. According to a recent online survey conducted by Harris Poll on behalf of Macy’s among nearly 1,700 U.S. adults 18 and older who are holiday shoppers, gift cards (61%) and clothing (52%) top the list when it comes to the types of gifts that holiday shoppers plan to buy this season.    Other popular holiday items include:  

Gift cards and clothing top the lists of holiday shoppers this year, according to a new Harris Poll conducted for Macy's.

Ottawa, Canada – The U.S. retail tradition of ‘Cyber Week’ is spreading north. New data based on parcel volumes compiled by Canadian mail service Canada Post show that e-commerce shipments as a result of Cyber Week this year have doubled since 2012.  

Mountain View, Calif. – Google Inc. is reportedly studying the effect color has on consumer purchase decisions, among other issues. According to Reuters, the company has found a clear link between color and employee satisfaction with their workspaces, and is still in the early stages of research.  

San Francisco – In the last several years, restaurant revenue declined 22 to 45% during the post-Thanksgiving holiday period. According to a study across quick-serve, fast casual, and fine dining chains by customer engagement solutions provider Thanx Media Inc., the average restaurant experienced a 27% revenue decline in December, as compared to that year's monthly average.