-
New insights on how to outperform the market
A new report from Nielsen offers concrete evidence that brands really can do well by doing good.
A landmark global report from Nielsen show that brands that demonstrate a commitment to sustainability grow faster than those that don’t. According to the 2015 Nielsen Global Corporate Sustainability Report, in the past year, sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally, while those without grew less than 1%.
-
Survey: Customers go beyond packaging
Simple physical packaging doesn’t cut it for today’s omnichannel consumer.
Although 85% of U.S. adult shoppers say reading a product package helps them make in-store purchase decisions, 78% have wanted additional information about a product after reading a product's package, according to a new Harris Poll commissioned by Digimarc Corp.

