Research Topic

Study – ‘Super Saturday’ sees high Web traffic
New York – The weekend of Dec. 20-21, which included “Super Saturday” (the last Saturday before Christmas) saw the highest daily back-to-back Internet traffic from online consumer retail shopping activity since tracking began before the Thanksgiving weekend. According to the Verizon Retail Index, average daily traffic was 119 on Saturday and 122 on Sunday.
Study: Marketing execs have IT purchase power
Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department.

According to a new study from IHL Group called “Hidden Treasure – The CMO’s Budget in Retail,” in 2015, the amount of IT purchased through the CMO’s budget will amount to $7.5 billion in North America. This figure is nearly as much as will be spent on core POS for 2015, or 12% of all North American IT spend for retail and hospitality in North America.

Millennials more likely to impulse-shop

The urge to impulse-shop during the holidays runs strong among Americans, but even stronger among a particular age group, according to a new survey.

About 83% of Millennials admit to having made an impulse purchase in the past, according to the Chase Blueprint Holiday Impulse Purchases Survey. And when they shop online or on pay day, this urge exceeds that of all other age groups.
Retail Rap: Stocking Stuffers

With 2014 almost over, another holiday shopping season is drawing to a close. The looming question on everyone’s mind, of course, is whether holiday sales managed to live up to the (mostly) positive holiday forecasts from analysts and retail organizations.
Ecova survey: Cost top driver of energy, sustainability management programs

Spokane, Wash. - Over half (57%) of retail respondents have an energy/building management system installed, according to an annual survey by energy and sustainability management company Ecova.
Study – Marketing execs have IT purchase power

Franklin, Tenn. - Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department. According to a new study from IHL Group, “Hidden Treasure – The CMO’s Budget in Retail,” in 2015, the amount of IT purchased through the CMO’s budget will amount to $7.5 billion in North America.
Millennials more likely to make impulse holiday purchases

Wilmington, Del. - The urge to impulse shop during the holidays runs strong among Americans, but even stronger among Millennials. According to the Chase Blueprint Holiday Impulse Purchases Survey, 83% of Millennials admit to having made an impulse purchase in the past.
Consumer spending reaches 11-month high

New York - The Deloitte Consumer Spending Index reached its highest point since November 2013, rising to 4.5 from 4 the prior month. The Index tracks consumer cash flow as an indicator of future consumer spending. The Index comprises four components – tax burden, initial unemployment claims, real wages and real home prices. Highlights include: Tax Burden: The tax rate has been effectively unchanged from the previous month at 11.8%.
Shoppers will be buying online right up until Christmas

Los Angeles - When it comes to making online selections, Christmas shoppers are better late than never. A survey released by Bizrate Insights, a division of Connexity, found that many shoppers are still making online holiday purchases, even though there are only a few days left before Christmas. In fact, only 17% of shoppers have finished their Christmas shopping.
Trending: Smart homes and connected Americans

New York City - No big surprise that Americans are more connected than ever before, but the newest trend is toward “smart homes” as well. New research from Experian Marketing Services has found that nearly a third of all Americans use at least one type of smart or connected device and 14% of homes are now smart homes, employing connected lights, locks, thermostats, or electrical outlets, among others.
Study: NFC-enabled mobile payments to total $130 billion by 2020

BOSTON - Payments made via near field communications (NFC)-enabled mobile handsets will account for $130 billion in worldwide consumer retail spend by 2020, according to a study by Strategy Analytics. This equates to 254 million mobile users making five payments per month at an average of just below $9 per transaction.
comScore: Holiday online spending up 15% to date

RESTON, Va. - Retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season totaled $42.5 billion, up 15% versus the corresponding days last year. According to comScore.