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What channel are digital buyers flocking to?
Consumer trend data shows that more than half of digital shoppers will use one specific channel for making purchases at least once within a year.
According to a new report from eMarketer, 95.1 million Americans ages 14 and older, or 51% of digital buyers, will make at least one purchase via a smartphone during 2017. This figure will rise to 55% by 2020.
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Survey: Digital customers get demanding
Offering a high-quality, seamless digital shopping experience is no longer a competitive differentiator, but a competitive necessity.
This is the main finding of a new study from Kibo (the new company created from the merger of MarketLive, Shopatron and Fiverun), “The Digitally Demanding Consumer.” The survey of 3,000 U.S. and U.K. consumers shows a high degree of omnichannel activity. Sixty-two percent of U.S. shoppers perform online research before visiting a store, and 80% of all respondents prefer to buy online and have products shipped home.

