Research Topic

Consumers are changing the way they browse and shop for goods using mobile devices.

According to the State of Retailing Online 2016 study from Forrester Research, Shop.org and Bizrate Insights, growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has landed smartphones on top as a driver of mobile sales and traffic for retail companies.

Gasoline prices will remain low in 2016, but that doesn’t mean retailers can count on a big windfall from the extra cash left in shoppers’ wallets and there are three key reasons why.

The limited benefit of low gasoline prices to retailers — especially food and mass retailers — is the result of three key factors shaping household spending behavior:

With 2016 upon us, many employers find themselves nervously awaiting what election-year politics might bring to their doorsteps. Retailers and restaurant operators, more than ever, have been thrust front and center into the political landscape, with labor issues at the top of candidate’s agendas as well as the subject of numerous ballot issues at the state and local level. As a result, the business models and labor practices of entry-level employers are being evaluated by the public in much the same way the candidates are.

How will retailers fare in 2016? Very well, according to experienced market watchers.

“We expect core retail sales to grow 5.3% in 2016,” says Scott Hoyt, senior director of consumer economics for Moody’s Analytics, a research firm based in West Chester, Pennsylvania. (Core retail sales exclude volatile revenues from auto sales and gas stations.) That is notably faster than the 4.2% rate anticipated when 2015 sales are finally tallied. The 2015 experience was, again, slightly better than the 3.9% growth of 2014.

Retailers seeking to make the holiday return process as pleasant as possible need to offer a few specific features.

According to a new post-holiday study of 500 adult U.S. consumers from location-based mobile platform provider Retale, 24% of those surveyed stated that they are likely to return or exchange at least one of the presents that they received this holiday season.

Consumer confidence rose in December amid lower gas prices and a stronger job market.

The index of consumer confidence rose to 96.5 in December from a revised 92.6 in November, the Conference Board said Tuesday. (The November reading originally was put at 90.4, the lowest level in more than a year.) Economists expected a rise to 93.6, according to Bloomberg.

How will retailers fare in 2016? Very well, according to experienced market watchers.

“We expect core retail sales to grow 5.3% in 2016,” says Scott Hoyt, senior director of consumer economics for Moody’s Analytics, a research firm based in West Chester, Pennsylvania. (Core retail sales exclude volatile revenues from auto sales and gas stations.)

That is notably faster than the 4.2% rate anticipated when 2015 sales are finally tallied. The 2015 experience was, again, slightly better than that the 3.9% growth of 2014.

Restructuring will be key to retail survival in 2016, according to veteran retail analyst Walter Loeb, who is worried about the future profitability of many leading traditional retailers as the year gets underway. “They are losing sales productivity in their stores while expenses rise and management bureaucracy grows,” Loeb wrote in an article on Forbes.com. [Forbes.com]