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Research Topic

  • Survey: Consumers' payment preferences keep shifting

    Slowly but surely, consumers are becoming open to the idea of switching from leather wallets to an electronic version.

  • 3D Printing: Protecting brand owners against counterfeiters

    Since their meteoric rise last year, 3D printers have captured the imaginations of consumers and businesses alike. 3D printers work like inkjet printers on steroids — rather than depositing a single layer of ink, 3D printers spin out successive layers until a final product is created based on a computer-aided design (“CAD”) blueprint.

  • Study: 'Evolving drivers' fuel consumer food purchases

    Consumers have begun to weigh a new set of factors when purchasing food and beverages, according to a new joint study by Deloitte, the Food Marketing Institute and the Grocery Manufacturers Association.

  • Consumers and impulse buying — perfect together

    Impulse buying is alive and well in the United States.

  • Retail marketers find less is more with coupons

    Some major retailers sharply reduced their use of printed free standing inserts (FSIs) last year but the total dollar value of FSIs still grew to a record $515 billion.

    The value of free standing insert (FSI) coupons increased 3.7% in 2015 to $515 billion, according to Kantar Media. However, the number of FSI pages distributed fell 8.1% as marketers cut back on pages that didn’t include a coupon. The number of coupons circulated increased nominally versus the prior year, and combined with higher face value led to growth in dollars circulated.

  • What’s driving wearable growth?

    Consumer interest in wearables is booming for reasons that retailers should find encouraging.
     
    New research from Mintel reveals that the U.S. wearable technology market is experiencing unprecedented growth, with estimated sales increasing 186% from 2014-2015, reaching $7 billion in 2015.
     
    And despite just one in 10 consumers owning a fitness tracker (12%) or smartwatch (7%), 16% of consumers said they planned to purchase a fitness tracker or smartwatch in the final three months of 2015.
     

  • Survey: What’s driving wearable growth?

    Consumer interest in wearables is booming for reasons that retailers should find encouraging.

    New research from Mintel reveals that the U.S. wearable technology market is experiencing unprecedented growth, with estimated sales increasing 186% from 2014-2015, reaching $7 billion in 2015.

    And despite just one in 10 consumers owning a fitness tracker (12%) or smartwatch (7%), 16% of consumers said they planned to purchase a fitness tracker or smartwatch in the final three months of 2015.

  • Holiday e-commerce customers offer mixed returns

    E-commerce retailers might think new customers acquired during the holiday season are a gift, but they many not keep on giving.

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