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Survey: Most shoppers look for grocery coupons


Chicago – A majority (82%) of shoppers look for coupons before grocery shopping, according to the Market Track 2015 Shopper Insight Survey. And 61% of grocery shoppers look for both print and digital coupons.

In contrast, only 33% look for print coupons. Other findings include that nearly 80% of shoppers will switch where they shop if prices are lower elsewhere, and 75% will switch the brand they buy if a different brand is on sale.

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