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Study: Holiday returns performance misses mark
Retailers may find themselves banished to the Island of the Misfit Toys if they do not improve their handling of returned holiday purchases.
According to new data from Kurt Salmon, it took an average of 13.3 days for retailers to credit returns to accounts during the 2015 holiday season. This marked an improvement from the prior year’s 16.8 days, but still far from customers’ expectation of about seven days.
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Study: Coupons stay relevant in digital age
As retail enters a technology-centric, omnichannel era, the good old fashioned coupon remains as important as ever.
According to a new study of 11,000 consumers from digital offers platform RetailMeNot Inc. and ad intelligence provider Placed Inc., more than three in five shoppers actively seek out coupons in preference to other types of promotions.

