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Watch out Amazon…Home Depot narrowing price gap
Ottawa, Canada – Home Depot is narrowing its price gap with Amazon.com, which typically offers the lowest overall prices on home improvement goods.
According to a recent study from pricing analytics provider 360pi, “Building Up to Home Improvement Season,” Home Depot was the most aggressively priced home improvement “category killer,” with an average price of just more than 5% above Amazon, narrowing down to around 3% above Amazon by the end of the sampled period (May 1 – June 16, 2015).
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Here’s why retailers’ social media activity is so important
Dallas – A retailer’s social media activity has a greater impact on shoppers than the company’s website.
That’s one of the findings of the Digital Shopping Tool Impact Study 2015 from marketing technology provider Epsilon. The platform shoppers cite as most influential to their shopping decisions is Facebook, although Pinterest and Google+ are strong contenders.

