Research Topic

Survey: Consumers not too trusting when it comes to data security with retailers
Blue Bell, Pa. – The government is not typically an institution that inspires consumer confidence, and when it comes to protecting personal data, neither is the retail industry.

A large percentage of Americans believe that a breach of their personal data held by a retailer or a government agency is likely within the next year, according to the 2015 Unisys Security Insights survey released today by Unisys Corp. in partnership with Lieberman Research Group.
Consumers — especially millennials — will pay for loyalty programs
Cincinnati -- Consumers, especially millennials, are willing to ante up for fee-based loyalty programs.

In a survey by LoyaltyOne, 62% of respondents said they’d consider joining a fee-based rewards program if their favorite retailer offered one. The number was even higher among millennials with 75% of 18-24 year-olds and 77% of 25-34 year-olds saying they’d consider joining a fee-based rewards program.

NCR: Restaurants say technology impacts revenue

Duluth, Ga. - A majority of restaurant owners and managers believe that technology has a direct impact on increased revenue.

According to the 2015 NCR Restaurant Technology Pulse, 67% of respondents say technology helps drive revenue growth and 35% of restaurants are more dependent on tech tools compared to a year ago.
Overworked in America, who’s got time to shop?

A new study by Staples shows that many Americans are burnt out and working more than ever thanks to the always on mentality of the connected economy. So why are we so happy?

New research from the Staple Advantage business-to-business division of Staples looked at the work behaviors of 2,602 employees in the U.S. and Canada to create the inaugural Workplace Index. The key takeaway is that more than half of employees report feeling overworked and burnt out (53%), but the overwhelming majority (86%) are still happy at work and motivated to rise in their organization.
Overworked in America, who’s got time to shop?

A new study by Staples shows that many Americans are burnt out and working more than ever thanks to the always on mentality of the connected economy. So why are we so happy?

New research from the Staple Advantage business-to-business division of Staples looked at the work behaviors of 2,602 employees in the U.S. and Canada to create the inaugural Workplace Index. The key takeaway is that more than half of employees report feeling overworked and burnt out (53%), but the overwhelming majority (86%) are still happy at work and motivated to rise in their organization.
As retailers profit from pyro, consumers ask which way to the ER

Fireworks sales are expected to reach a record level this year and while reported injuries have declined seeking medical treatment is still a Fourth of July tradition for many.

The American Pyrotechnics Association (APA) forecasts that consumer fireworks sales will reach a record level this year. Backyard fireworks have never been more popular or in more demand, according to APA, and despite the sluggish economy sales grew from $600 million in 2006 to $662 million in 2013.
NRF: July 4 spending looks bright

Washington, D.C. – Americans are feeling patriotic as July 4 approaches and putting their wallets where their feelings are. According to the National Retail Federation (NRF) 2015 Independence Day Survey conducted by Prosper Insights & Analytics, more than 156 million consumers, or 64% of those celebrating, are planning to take part in the July 4 holiday by attending a cookout, picnic or barbecue, spending an average of $71.23 per household, up 4% from $68.16 in 2014.
Nielsen navigating new package design territory

Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.

Nielsen Design Navigator is the name of a new creative enablement tool the company contends helps marketers improve the in-market effectiveness of package design.

Nielsen is known as a leader in marketing effectiveness, innovation forecasting and in-market success but the introduction of the Design Navigator is new territory. Why the company has made the move is understandable.
5 new imperatives for retail CMOs

Talk about a perfect storm. As if the role of the CMO isn’t changing fast enough in all industries, the retail industry itself is undergoing major disruption and rapid transformation. As a result, retail CMOs certainly have their work cut out for themselves.

While by no means a comprehensive action plan, this article addresses five key imperatives that sit squarely in the eye of this storm.
Bed Bath & Beyond misses Q1 profit, same-store sales

Union, N.J. – Bed, Bath & Beyond Inc. missed Wall Street expectations for profit and same-store sales during a not-so-comfy first quarter of 2015. Net earnings dropped 18% to $158.5 million from $187.1 million, with increased selling, general and administrative (SG&A) and interest expenses offsetting higher gross profit.

Net sales totaled $2.74 billion, an increase of 3% from $2.66 billion. Same-store sales increased by 2.2%, including the negative impact of Canadian currency fluctuation.
Who’s got the cheapest prices: Amazon or Walmart.com?

New York -- The gap in prices between Amazon and Walmart.com’s grocery basket has widened in the past two months, according to a report by 360pi. The company conducted a two-month study, comparing a basket of grocery pantry/household items spanning a number of CPG brands with a non-grocery basket (such as toys, electronics and tools) basket shopped on Amazon.com and Walmart.com.
Cisco: Ignore digital disruption at your peril

San Jose, Calif. – Digital technology stands ready to significantly disrupt retail and many other industries, yet many companies are not showing concern.