Research Topic

U.S. consumers want businesses to step up their hygiene and safety measures.  

Look for an increased focus on hand sanitizer and other personal hygiene products as consumers prepare their back-to-school shopping lists for fall 2020. 

In an America where enclosed malls give way to entertainment and food-driven town centers, malls that served as community hubs in the 80s struggle to survive in the 20s.

Technology companies, led by a U.S. digital commerce giant, dominated an annual ranking of the world's most valuable brands.

Spending by U.S. consumers is changing as more Americans leave their homes and go into stores.

A 157-year-old leather goods company best known for its iconic boot takes the top spot for the second year running as having the highest value in the fast-growing resale market.

Consumers have an appetite to shop despite the pandemic, but one particular marketing tactic feeds it.

Consumers are opening their wallets for non-essential items.