Prime Day v. Google Shopping – the results are in

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Prime Day v. Google Shopping – the results are in

By Dan Berthiaume - 07/25/2019
A new study reveals just how competitive Amazon Prime Day offers really were when compared to Google Shopping.

According to official figures, over 175 million products were sold in 18-plus countries. Price monitoring company Minderest analyzed 566 products selected from Prime Day offers such as electronics, appliances, and beauty. Prices were compared with the minimum and average prices seen on Google Shopping in the U.S., the U.K., France, and Germany.

In the US, 81.9% of Amazon's products were cheaper than the minimum price seen on Google Shopping. Amazon was, on average, 14% cheaper than Google Shopping's minimum price and 29% cheaper than the average price.

In the U.K., 58.5% of Amazon's products were cheaper than Google Shopping's minimum price. On average, Amazon was 7% cheaper than the equivalent Google Shopping minimum price and up to 24% cheaper than the average price.

For 76.24% of products in France, Amazon was cheaper than the minimum price on Google Shopping. On average, Amazon was 13% cheaper than Google Shopping's minimum price and 36% cheaper than the average price.

Of Amazon's products sold in Germany, 66.92% were cheaper than the minimum Google Shopping price. Amazon was 6%, on average, cheaper than Google Shopping's minimum price and 23% cheaper than the average price.

According to Minderest’s official conclusions, Amazon's offers were competitive, and were, on the whole, 10% cheaper (in all countries) than the minimum price offered on Google Shopping. Discounts in the U.S. were especially strong, as eight out of every 10 products were cheaper from Amazon, improving by up to 14% on the cheapest price found.

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