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Survey: Holiday shoppers expect deeper discounts
Los Angeles – Almost seven-in-10 (66%) shoppers feel retailers will offer better prices and discounts this year due to the current state of the economy. The new Winter Holiday Shopping Survey from PriceGrabber also shows that 21% of holiday shoppers said they started saving money before June, while the majority of survey respondents plan to start shopping for the holidays in October and November.
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Study: Four-in-10 smartphone users buy with device
Dallas – Four-in-10 (43%) of U.S. smartphone users purchased a good via their device in the last month. The new Parks Associates study “Mobile Commerce: Keys to Mass Adoption” also shows that 54% of Target shoppers have used their smartphone to make an in-store purchase in the last month, compared to 38% of Wal-Mart customers.