Consumer Attitudes & Behavior

Boston – College students most frequently eat snack foods in the afternoon and are frequently replacing meals with snacks. A new study from marketing agency Fluent shows that 75% of college students replace meals with snacks and afternoon snacking is three times more popular than morning or late night snacking.

Other notable findings of the survey college students age 18-25 include:

Cincinnati -- Americans are increasing their use of social media for discussions about favorite brands, while slowing down on face-to-face and phone conversations about product likes and dislikes, according to a report by Colloquy, the research arm of LoyaltyOne, a global provider of loyalty and marketing programs.

Social media brand recommendations have grown 4% since Colloquy conducted survey research in 2011 on the word-of-mouth habits of U.S. consumers, while face-to-face recommendations have declined 4% in that time period.

Philadelphia -- More than three-fourths (79%) of retailers expect an increase in sales this holiday season – the highest percentage seen since the financial downturn. That’s according to global management consultancy Hay Group’s seventh annual retail holiday survey, whose results were more optimistic that several other holiday forecasts.

San Francisco - Walk-by conversion and in-store engagements among U.S., consumers slipped in September compared to August as consumers became more cautious and less compelled to shop after back-to-school spending. In-store analytics technology vendor Euclid’s U.S. Retail Benchmarks for September 2013, based on 20 million domestic shopping sessions, suggest September same-store and total store sales may be sluggish for many retailers.

Specific findings include:

Milk-Bone has teamed up with lifestyle technology company Brit + Co. to help launch a new pets destination website at brit.co. To celebrate the partnership, Milk Bone is holding a Halloween "Trick or Treat Best Pet Costume Contest." 

New York -- Online mobile sales were strong in the third quarter as mobile percentage of online sales increased more than 60% year-over-year. Led by strong gains in home goods and department store, mobile traffic for U. S. retail overall reached almost 32% in the quarter, up more than 50% while online retail sales overall grew close to 10%.

New York -- Amazon remains the world's most trusted retailer despite widespread criticism of its tax affairs and labor disputes.

The Internet giant topped a poll of 30,000 consumers in nine countries although the research by OC&C, unveiled on the closing day of the World Retail Congress, revealed that “its crown has very much slipped.”

Consumers were asked to rank nearly 600 retailers on a range of factors such as trust, value for money, service, product, and multichannel capability.

San Bruno, Calif. -- Over 35% of respondents received no formal training, and 28% were asked to read a manual or a handbook, according to a recent study of retail store associates by Qumu, a provider of secure multimedia content management and delivery solutions. The survey also revealed that retail employees are looking for improved executive communication to provide them with a greater understanding of company strategy (57%), more connectedness to the company community (47%), and understanding of activity in other stores (46%).