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Report: Young Halloween shoppers seek low prices


Los Angeles – Halloween shoppers age 18-34 are seeking online promo and coupon codes. According to the new Trend Report on the shopping behavior of young adults for the upcoming Halloween holiday from, 49% of young adult Halloween shoppers use promo codes when purchasing costumes online and 57% stated their decision to purchase a costume was effected by the availability of a retailer’s coupon code.

In addition, 26% of young adults plan to buy a costume online this year. The most important factors when buying a costume online were overall price (85%) and free shipping offers (71%). Uniqueness of the costume was most important general factor for buying a costume (42%). Consumers are planning to spend $38 for costumes, on average, and $27 on decorations this year. The study also shows that 59% of consumers wait until the final week to purchase their costumes and most complaints were about costumes were too expensive and were of poor quality.

“This report continues to support how consumer behavior is dramatically changing,” said Michael Quoc, founder and CEO of “Consumers are more price-conscious even on lower-priced and more disposal items such as Halloween costumes.”

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