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Study: One-in-three shoppers showroom
Lewisville, Texas -- Almost six-in-10 (58%) U.S. smartphone owners, representing one-in-three overall shoppers, “showroom” or check for better prices on in-store items using their mobile devices. The Parago Dynamic Pricing Study also shows that Amazon is the number one way U.S. consumers compare prices on smartphones in store.
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Kantar Retail: Target narrows Walmart’s basket advantage
Boston -- Although Target has narrowed Walmart’s basket advantage, the world’s largest retailer continues to demonstrate its price advantage, according to Kantar Retail’s semi-annual pricing study.
With an overall branded basket 2.4% less expensive than Target’s, Walmart’s overall price gap has still remained within a few percentage points of Target’s, although its lead has narrowed since the last iteration of the study. Importantly, Target’s edible basket was within cents of Walmart’s.