Consumer Attitudes & Behavior

Washington, D.C. - Families this summer will spend slightly more on back-to-school items than they did in 2013. According to NRF’s 2014 Back-to-School Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics, up 5% from $634.78 in 2013.

Montreal - In-store mobile device integration and e-commerce solutions, as well as inventory management and predictive analytics software, are the biggest technology priorities for independent brick-and-mortar retailers. According to the first annual Retail Tech Forecast of 640 independent retailers from commerce platform provider LightSpeed, the percentage of retailers deploying tablets, smartphones and other mobile devices for checking out shoppers (currently 17%) is expected to increase a whopping 170% in the coming years.  

Families this summer will spend slightly more on back-to-school items than they did in 2013. According to NRF’s 2014 Back-to-School Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics, up 5% from $634.78 in 2013.

Redlands, Calif. — Esri announced the next generation of its Tapestry Segmentation system, which reflects a decade of analysis of major U.S. events such as the housing boom of the early 2000s and its long-term impacts on the U.S. population.

Profitero, a leading global provider of online insights and e-commerce intelligence for retailers and brands, has appointed Keith Anderson as VP, strategy and insights, as part of its strategy to further expand into North America.

In this newly created role, Anderson will lead the continuous innovation of Profitero's online solutions, helping retailers and brands gain a deeper understanding of their online presence to optimize their online and in-store sales.

San Francisco -- Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, according to Kenshoo, a leader in predictive media optimization technology.

Among the key findings in the research:

• Search click-through rate increased 26%, driving a 15% increase in clicks year-over-year;

• Social ad spend increased 51% year-over-year and 21% quarter-over-quarter; and

• Social impressions increased 13% year-over-year.

Normal 0 false false false MicrosoftInternetExplorer4

New York – A majority of Americans say they have purchased clothing (69%), digital content (59%), and accessories such as handbags and shoes (54%) online, while half (49%) have purchased personal electronics such as digital music players or tablets in this fashion. However, according to a recent Harris Poll of 2,241 U.S. adults, nearly eight-in-10 respondents indicated an in-person preference for general food purchases such as groceries (78%).