-
ICSC offers insight into BTS shopping
NEW YORK — The average household is expected to spend about $285 on back-to-school items this year, with 39% of consumers planning to spend more than last year and 45% planning to spend about the same.
According to a new study from the International Council of Shopping Centers and Goldman-Sachs, 29% of households surveyed have started to shop for back-to-school items, which is lower than the 33% that had started at this time last year but more than in any other year since 2004.
-
Walmart is leader of the promotional retail pack
MINNEAPOLIS — According to Kantar Media’s Marx report, retailer promotion activity continued to grow with a 21.6% increase to more than 11.3 billion pages in the first half of 2013, with Walmart leading in retailer activity.
Following on Walmart’s heels were Walgreens, Target and Family Dollar.