Consumer Attitudes & Behavior

Dayton, Ohio – Personalization has become something of a “family value” for marketers. According to the Teradata 2015 Global Data-Driven Marketing Survey, 90 % of marketers say making marketing individualized is a priority.  

They want to move beyond segmentation to true one-to-one personalization in a real-time context. Faster, more accurate decisions are key benefits of using data for nearly two-thirds of respondents.

Other findings include:

San Mateo, Calif. -- A pair of veteran retailers were among the most popular store sites on Facebook during the 2014 holiday season. Sears was the most popular U.S. department store, while Walmart.com was the most popular mass merchant store site, according to a study by Searchmetrics.

The Searchmetrics study analyzed the number of weekly Facebook likes, comments and shares for pages from the websites of nine top US department stores and three mass merchant stores during November and December 2014.

It's time once again for confectionery and snack retailers, as well as manufacturers to come together for the Sweets & Snacks Expo, which is scheduled to be held May 19 through May 21 at Chicago's McCormick Place.

Prepaid payment provider Blackhawk Network has created a new division dedicated to providing customized engagement, incentive and rebate programs for consumers, employees and sales channels.

New York - With gas prices down 31% since June 2014 and oil prices tumbling to their lowest levels in several years, American consumer confidence has improved dramatically. According to the Nielsen Consumer Confidence Report, in fourth quarter 2014 U.S. consumer confidence went up 12 percentage points year-over-year.

New York -- Small formats are all the rage in retail these days, so no wonder the latest data from Nielsen shows 2014 was another year of record growth.

The U.S. convenience store count increased to 152,794 stores as of Dec. 31, a nearly 1% increase from the year prior, according to the 2015 NACS/Nielsen Convenience Industry Store Count.

Less than a week after getting shareholder approval to sell itself to Dollar Tree Inc., Family Dollar said fewer discounts led to increased December sales.

For the month ended Jan. 3, Family Dollar said its sales increased 3.6% to $1.21 billion from a year earlier. Same-store sales increased 1.2%, compared with a 3% decline last December.

Overall holiday shopping season sales numbers have been rolling in, and the news confirms what many retail real estate analysts (including myself) suspected: 2014 holiday sales were strong. Nothing earth-shattering — but plenty good enough to chalk this one up as a win. There were some bright and not-so-bright spots (December sales were weaker than expected, for example, and numbers didn’t hit some of the more optimistic overall projections), but the takeaway is that we did see the anticipated increase that the industry was looking for.