Consumer Attitudes & Behavior

New York – E-commerce revenue continued its strong growth trend of recent year in 2014. According to the Custora E-Commerce Pulse 2014 Holiday Recap Report, U.S. e-commerce revenue was up 15.6% from the 2013 holiday season.

Black Friday (20.6% year-over-year jump in revenue) and Cyber Monday (15.4% year-over-year revenue growth) were the two biggest single e-commerce shopping days of the 2014 holiday season.

NEW YORK — A survey conducted in eight world markets during the latter half of January 2015 revealed insights on online purchasing habits of consumers in winter. The survey was jointly carried out with One Hour Translation and Google Consumer Surveys and was based on a sample of 800 respondents — 100 from each of the following countries: the United States, the United Kingdom, Australia, Canada, Italy, Germany, the Netherlands and Japan.

New York – Consumers mostly spent within their means during the 2014 holiday season. Only one-in-six Americans spent more than expected this holiday season, according to a new Bankrate.com report.  

This is consistent with readings in previous years. Millennials (Americans ages 18-29) were twice as likely as those ages 30-49 to have spent more during the holidays than intended. Overall, one-in-four Americans spent less than expected this holiday season.

Alexandria, Va. - The U.S. convenience store count increased to 152,794 stores as of Dec. 31, 2014. That marks a nearly 1% increase from the prior year, according to the 2015 NACS/Nielsen Convenience Industry Store Count.

The PGA TOUR Superstore only operates 22 locations but it just signed a deal with the Golf Channel that should do wonders for brand awareness in a category that has proven challenging for mass market retailers.

San Francisco - Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.

A big game bonanza is in store for retailers, with television viewership and entertainment related spending expected to hit record levels, according to a National Retail Federation survey.

According to NRF, average viewer spending will reach a survey high of $77.88, up from $68.27 last year, with fans planning to splurge on everything from game day food and new televisions to athletic wear and decorations. Total spending is expected to reach $14.3 billion.

Washington, D.C. – An estimated 184 million viewers will watch Super Bowl XLIX on Sunday, Feb. 1. According to NRF’s Super Bowl Spending Survey conducted by Prosper Insights & Analytics, average viewer spending will reach a survey high of $77.88, up from $68.27 in 2013.

Total spending is expected to reach $14.3 billion. Young adults ages 18-24 plan on spending an average of $95.92; those ages 25-34 and 35-44, however, will spend slightly more at an average of $101.54 and $102.82, respectively.