Consumer Attitudes & Behavior

San Francisco -- With an average global click-through rate of 2.33% and an average global conversion rate of 4.07%, retailers achieved a six-to-one return on ad spend (ROAS) for paid search during the 2013 holiday season. According to a new report from digital marketing technology provider Kenshoo, during the 2013 holiday season, mobile devices accounted for one of every three paid search clicks, up nearly 28% year-over-year (YoY).

DALLAS — Incontinence can hamper the lives of even the most on-the-go, social consumers. Kimberly-Clark's Depend brand has a discreet solution that will help administer a fresh boost of confidence on a daily basis: the brand's new Fit-Flex protection will allow men and women to be as active as they want to be without fear of embarrassment. 

Campbell Soup Company is marking the 80th birthday of its iconic Campbell’s Condensed Chicken Noodle soup.

Originally launched as Campbell’s Condensed “Noodle with Chicken” soup, it was the first soup of its kind and is still going strong after nearly a century. According to the company, Americans purchased more than 200 million cans of Campbell’s Chicken Noodle soup in 2013.

Marketers sent a record volume of email during the holidays and although overall open rates declined, the record level of email marketing activity produced transactions and sales growth, according to Experian Marketing Services.

New York -- Almost seven-in-10 consumers surveyed expect to make more money, save more money and afford things they need in 2014, according to RetailMeNot’s 2014 Shoppers Trend Forecast. 

King of Prussia, Pa. -- Rigid technology can be a prohibitor in omnichannel growth, especially for mid-market retailers, according to a new study by eBay Enterprise. The report, 2014 Omnichannel Benchmark Study, found that that mid-sized retailers are behind their larger competitors in implementing omnichannel experiences and inflexible technology is the biggest factor in prohibiting retailer maturity and growth.

Other key findings include:

By Gerard Loosschilder and Juan Tello, Skim

Almost seven-in-10 consumers surveyed expect to make more money, save more money and afford things they need in 2014, according to RetailMeNot’s 2014 Shoppers Trend Forecast. 

Charmin will transform the Hard Rock Café in Times Square into the “Soft Rocks! Café" to showcase Charmin Ultra Soft, which now features comfort cushions.

Chris Saridakis, president of eBay Enterprise, a division of eBay, has resigned for personal reasons, according to the company.

An external search will be conducted for a successor, the company said. Until the search is completed, Tobias Hartmann, VP, omnichannel operations and international, will serve as the company’s interim head.

Saridakis had served as president of eBay Enterprise since June 2011, following the company’s acquisition of GSI Commerce (renamed eBay Enterprise in 2013), where he was part of that company’s management team.