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Consumer Attitudes & Behavior

  • Study: Customer experience crucial to marketing

    San Jose, Calif. - Customer experience optimization is becoming an increasingly critical discipline as organizations enter a new era of marketing. Ninety-six percent of companies deem customer experience optimization as "important," with more than two in five companies (41%) claiming that this is now a "high priority" for their organization, according to the study.

  • Survey: Petsmart, Amazon lead in customer experience

    Waban, Mass. - PetSmart and Amazon.com deliver the best customer experience in the retail industry. According to the 2015 Temkin Experience Ratings, an annual ranking of companies based on a survey of 10,000 U.S. consumers, PetSmart and Amazon.com tied for the top spot, each scoring 82%, which put them both in fourth place overall out of 293 companies across 20 industries.

    Walgreens came in a close third with a rating of 81% and a ranking of eighth, while Bed Bath & Beyond, Lowe's, and Costco all earned 79% and tied for 19th place overall.

  • Survey: Consumers love iPhone, Apple and retail

    Mountain View, Calif. – Move over mom, baseball and apple pie. The new three things everyone loves are iPhone, Apple and retail.

    According to a new survey of global English-speaking consumers in 84 countries, the “NetBase Brand Passion Report,” iPhone is the most-loved brand in the world. Apple comes in at number three. And retail and Apple dominate the rest of the top 10 brands, which are Etsy (4th), iPad (5th), MacBook Air (6th), Starbucks (7th), Chipotle (9th) and McDonald’s (10th).

  • Weather chills February retail sales

    Washington, D.C. – The long winter chill put a damper on consumer spending and retail sales in February. According to data from the National Retail Federation (NRF), excluding automobiles, gasoline stations and restaurants, retail sales declined 0.2% seasonally-adjusted month-to-month, yet were up 3% on an unadjusted year-over-year basis.

    Additional findings from NRF’s monthly retail sales analysis found that:

    Building material and garden equipment and supplies dealers:
    • -2.3% month-to-month

  • The Buckle has a better-than-expected holiday

    After five consecutive quarters of declining same-store sales, teen retailer the Buckle may be coming out of its slump.

    The Nebraska-based company reported net sales of $353.5 million, 4.3% higher than the year-ago quarter. Same store sales grew 1.1%. Net income rose by about 1.3% to $60.1 million, producing earnings of $1.25 per share, ahead of analysts’ estimates.

  • Study: Most businesses fail PCI compliance

    New York - Nearly 80% of all businesses fail their interim PCI compliance assessment, leaving them vulnerable to cyberattacks. According to Verizon’s 2015 PCI Compliance Report, 69% of all consumers are less inclined to do business with a breached organization, making compliance with Payment Card Industry Data Security Standards (PCI DSS) critical.

  • Cindy Davis to headline IRI Summit

    Walmart Executive Vice President of Global Customer Insights and Analytics Cindy Davis has been confirmed as a featured speaker for IRI’s upcoming Summit.

  • Survey: Most shoppers look for grocery coupons

    Chicago – A majority (82%) of shoppers look for coupons before grocery shopping, according to the Market Track 2015 Shopper Insight Survey. And 61% of grocery shoppers look for both print and digital coupons.

    In contrast, only 33% look for print coupons. Other findings include that nearly 80% of shoppers will switch where they shop if prices are lower elsewhere, and 75% will switch the brand they buy if a different brand is on sale.

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