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Consumer Attitudes & Behavior

  • Biggest challenge to online retailers this holiday season will be …

    Research Triangle, N.C. -- Christmas keeps getting earlier with each passing year, but the main challenge for online merchants stays the same.

    Nearly 60% of online retailers plan to start their holiday promotions in September or sooner, and 34% of the retailers said fulfilling orders on time is their biggest challenge during the holidays, followed by adjusting to competitor activity (27%) and converting mobile traffic (19%).

  • Study: Slow sites drive away customers

    Mahwah, N.J. - Bulky, slow web pages will drive away shoppers.

    According to a new study of the top 100 e-commerce sites from Radware, “State of the Union: E-commerce Page Speed & Web Performance Summer 2015,” 57% of site visitors will abandon a web page after just three seconds if they are unable to interact with the key content.

  • 4 out of 5 retailers believe holidays will be better

    Early and optimistic are two words that sum up retailers’ attitudes toward the 2015 holiday season, according to new retailer survey conducted by ChannelAdvisor.

    ChannelAdvisor surveyed more than 200 e-commerce decision-makers at U.S. and U.K retailers to gain insight into holiday promotional activities and the outlook for sales. One key finding is that retailers are an optimistic lot with 80% expecting sales to be higher this year that last year.

  • Study: Consumers give data, but for what?

    Toronto – Consumers are willing share their personal data with brands — even though they feel they aren’t getting much value in return.

    According to a new study from marketing loyalty and analytics provider Aimia, 80% of consumers around the world are willing to share key pieces of personal information with brands.  

    Yet only 8% of consumers around the world feel as though they are actually receiving better offers from companies as a result of sharing their details.

  • Labor shortage could (negatively) affect holiday sales

    A tightening job market may add a new wrinkle to retailers' holiday hiring plans, according to a new report from CNBC.

    As online sales growth continues to outpace that at physical stores, experts say retailers are already having trouble filling positions in the heart of their digital operations: their warehouses.

    Read more by clicking here.

     

     

     

     

  • Did back-to-school buying end summer slump?

    San Jose, Calif. -- The back-to-school season traditionally gives retailers a much-needed boost, bringing traffic into stores in August. How did things turn out this year?

    Not so great it turns out, according to RetailNext Inc., which provides retail analytics for brick-and-mortar stores. The firm’s, monthly Retail Performance Pulse revealed a 7.3% year-over-year decrease in sales on a 9.9% decline in traffic at physical stores for the retail month of August (Aug. 2 through Aug. 29 on the retail 4-5-4 calendar).

  • And the one bright spot at Gap Inc. is ...

    Gap Inc.’s sales slump continued in August across all its brands with one notable exception.

  • Study: Marketers not conscious of email image potential

    Philadelphia – Marketers are largely not conscious of the full potential social images (such as Instagram posts) hold for their email marketing efforts.

    According to new research from Curalate and Movable Ink, while 76% of marketer emails include social media buttons, only 14% include social images.

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