Consumer Attitudes & Behavior

St. Louis -- Nike, Apple, Samsung, Sony, and Walmart are the top five “most beloved” brands of millenials in a report by digital advertising agency Moosylvania. The 2015 Top 50 Millennial Brand Ranking Report is based on panel studies of 1,500 millennials (defined as aged 14 to 35).   

Cincinnati –- Millennial consumers age 18-29 seek sessions with experts to assist the purchase process. According to U.S. consumer survey research conducted by LoyaltyOne in September 2014, 84% of Millennials said that being able to redeem rewards/loyalty program points for a session or consultation with a chef or nutritionist would motivate them to shop more with that grocer.  

Charlotte, N.C. –- Bank of America has reportedly released a report saying that Chinese e-commerce platform Alibaba Group Holding Ltd. is the leader in global e-commerce, followed by Amazon.com.    According to Benzinga.com, Alibaba currently holds 31% of global e-commerce market share and should grow to capture 33% of global e-commerce market share in 2015.    

Tea drinkers longing for a stronger wake-up brew and coffee drinkers wanting to add variety to their repertoire of caffeinated beverages now have options.

A delayed start to the shopping season is causing consumers to postpone their holiday purchases until Thanksgiving weekend, according to the 2014 Holiday Purchase Intentions Survey from global information company The NPD Group.

Austin, Texas -- Nearly half (46%) of consumers plan to start their holiday shopping before November this year, and one in four intend to have their holiday shopping completely finished by Black Friday. According to the RetailMeNot Shoppers Trend Report survey, conducted in conjunction with The Omnibus Company, 15% of consumers pick up winter holiday gifts throughout the year to spread out the cost.    Other notable findings include:  

New York -- Two-thirds of Americans are limiting how much they spend each month. According to a new Bankrate.com report, of those limiting their monthly spending, 32% cite stagnant income as the main reason and 29% cite the need to save more.   

Washington, D.C. -- The National Retail Federation (NRF) is offering Retail Jobs Week the week of Oct. 13-17, a multi-faceted effort to push back against long-held misperceptions about working in the retail industry. Through this initiative, NRF aims to continue educating Washington lawmakers about the value retail jobs deliver for workers and the economy.  

Boston -- Dollar General maintains its overall opening price point leadership position in Kantar Retail’s fourth annual opening price point (OPP) study. For the third consecutive year, Dollar General‘s overall basket was the least expensive, edging out Walmart supercenter’s basket by 2.5%, representing a widening of the gap between the two in the 2013 study.