Consumer Attitudes & Behavior

When it comes to customer experience, home improvement shoppers have established a long-term favorite.

Ace Hardware ranks highest in customer satisfaction with home improvement retailers for a 10th consecutive year, according to the J.D. Power 2016 Home Improvement Retailer Satisfaction Study. The study measures customer satisfaction with home improvement retailers by examining merchandise; price; sales and promotions; staff and service; and store facility. Satisfaction is measured on a 1,000-point scale.

The term “post-department store era” was once considered so controversial that many in the retail world avoided using it, fearing backlash from powerful industry giants like Macy’s and Sears. Some saw the very idea of department store obsolescence as pure folly while others saw it only as a vague possibility too far in the future to consider.
 

Image Courtesy: news.nike.com

Retailers looking for global opportunities in emerging markets should head to Asia, particularly China, according to a just-released survey.   

China ranks as the top country in A.T. Kearney’s 2016 Global Retail Development Index (GRDI), followed by India, whose high market potential, fast growth, improved regulatory environment, and ease of doing business pulled it up to second in the rankings. (See end of article for top 30 rankings.)

It seems safe to say the novelty of shopping online has worn off.

According to a new study examining the online shopping and purchase habits of the U.S. population from e-commerce platform BigCommerce, 96% of Americans are shopping online. E-commerce customers spend an average of five hours per week making online purchases and allocate an average of 36% of their shopping budgets to e-commerce.

Respondents ranked online shopping ahead of smartphone GPS and streaming media as a basic essential they could not live without.

Thank you for your interest! To download the report, click here.

Customers know what prompts them to make purchases, but the companies doing the selling may not be aware.

A global, cross-industry study released by technology services provider Mindtree, “Winning in the Age of Personalization,” shows that 78% of consumers indicate that personalized promotions encourage them to buy products and services they have purchased before. Almost as many (74%) say personalized promotions encourage them buy relevant products and services they have never purchased.

Consumers love to shop and love using social media, but somehow the two passions are not connecting.
 
Twitter, which has been piloting an embedded buy button in tweets since September 2014, is abandoning the effort. Recent studies from Forrester and GlobalWebIndex indicate generally low consumer usage rates for social buy buttons, which are also offered by platforms such as Pinterest and Instagram.