Consumer Attitudes & Behavior

The retail executives responsible for delivering omnichannel customer experience admit there is much work to be done to come in line with consumer expectations and demands.

Business technology and services provider Periscope, a McKinsey solution, conducted a survey of attendees at World Retail Congress 2016 held in Dubai in April 2016. According to the results, only 21% say they are more confident than a year ago on delivering omnichannel experiences. Another 45% say progress is not happening fast enough.

When it comes to shopping in stores, “digital natives” want the same technological conveniences they have come to expect online.

According to a new research report from Euclid Analytics, “Bringing Digital Engagement In-store,” 67% of millennial adults age 18-34 would be very or somewhat likely to use in-store WiFi for faster checkout via an exclusive VIP line. This compares to 60% of Gen Xers 35-54 and only 38% of baby boomers age 55 and older.

Macy’s ranked as the department store of the year in the Harris Poll’s 28th annual EquiTrend Study, which recognizes the strongest brands based on consumer response.

In coming out on top, Macy's unseated Kohl's, which has held the honor since 2012. Macy's also showed one of the largest brand equity increases (+7%) over a three-year period.

Macy’s ranked as the department store of the year in the Harris Poll’s 28th annual EquiTrend Stud, which recognizes the strongest brands based on consumer response.

In coming out on top, Macy's unseated Kohl's, which has held the honor since 2012. Macy's also showed one of the largest brand equity increases (+7%) over a three-year period.

Eighty-eight percent of consumers plan to celebrate Mother’s Day 2016 and clothing is this year’s big winner.

That’s according to the annual Brand Keys Mother’s Day survey, which found that consumers intend to spend on average $205.00 this year, up 6% over 2015.

Men, following a long-standing tradition, intend to spend more than women, reporting an anticipated average spend of $228. Women reported an anticipated spend of $182.

Consumers are taking stock of their financial health and how it will affect their decisions to make CPG purchases in the coming months.

According to the new first quarter 2016 IRI Consumer Connect survey, 67% of respondents feel their financial health will improve in the next six months. As a result, CPG spending will generally improve, but shoppers have some specific needs and wants to fulfill.

Consumers are making omnichannel grocery purchases at a respectable rate, but could retailers drive higher participation?

A new infographic from business intelligence provider Market Track indicates that omnichannel grocery shopping could be even more popular if retailers made sure it were affordable.

A survey of 1,000 shoppers by Market Track shows that 26% have purchased groceries online. Twenty-one percent have ordered groceries online to be delivered, an increase of 10% from the previous year.

Amazon comes out on top — way on top — as the top shopping web site for teens.

That’s according to Piper Jaffray Companies’ 31st semi-annual “Taking Stock With Teens” research survey, which highlights spending trends and brand preferences amongst 6,500 U.S. teens across 46 U.S. states.