If online retail didn’t exist, 1.2 million more people would be working in the retail industry.
Online productivity is that much higher, according to J.P. Morgan Chief U.S. Economist Michael Feroli. He told
MarketWatch that revenue per online employee is four times greater than the brick-and-mortar variety: $1,267,000 to $279,000.
Online sales productivity in the U.S. rose just 6% in 2015 compared to 0.8% overall, and online retail workers are compensated accordingly. Their average hourly wage in June was $27.14 to the brick-and-mortar worker’s $17.92.
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