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Gift Card Promotions Campaigns put Retailers Back in the Driver’s Seat
The trajectory of gift card sales is a true testament to their importance at given points in the calendar. Smart retailers have ramped up their gift card offerings both in the store and online; and from the recipients’ point of view, we know from our consumer research that gift cards rank as the No. 1 preferred holiday gift, and have done so for the last eight years — above and beyond any other gift — because they offer customers unlimited selection, pure convenience and personal choice.
Enter promotions
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How did a social network overtake Walmart?
In a little over three years as a public company, Facebook may now be worth more than Walmart.
The question is, will the social network's surge last?
According to Quartz, over the last year, Facebook’s stock has jumped roughly 30% as the broader S&P 500 has barely managed to keep its head above water. The climb has added more than $65 billion to Facebook’s market value, bringing it to more than $236 billion, just above Walmart’s $235 billion.

