Early holiday survey finds retailers bullish

Although it’s only August and the pendulum has plenty of time to swing in the other direction, retailers are feeling optimistic about the upcoming holiday season.



That’s according to a report by Fung Global Retail & Technology and First Insight, in which more than 60% of those surveyed said they believe that holiday sales will increase compared to last year, and about 25% expect sales to increase 5% to 10%.



Almost three-quarters of the survey respondents said they are optimistic about the upcoming holiday season, and about a third said they are extremely optimistic.



The upcoming presidential election is a hot-button topic, and roughly 65% of survey respondents believe the election will have a strong impact on spending in the second half of the year. Respondents were divided on what the nature of that impact will be, with 33% forecasting a positive effect, 31% a negative effect and 35% a neutral effect.



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