Consumer Attitudes & Behavior

Not only is online shopping a way of life for many shoppers, more and more of them are doing it across borders.   Those are among the findings of the third annual Pitney Bowes Global Online Shopping Survey, in which nearly one-third of consumers reported they make domestic online purchases on a daily or weekly basis. While it's no surprise that consumers frequently make domestic online purchases (94%), more than two-thirds (66%) of these consumers have also made an online purchase from another country in the past year.

Nearly half of holiday shoppers will hit the stores before Nov. 1 — and many will be looking for deals.   That’s according to a report by RetailMeNot, a digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. Seventy-three percent of shoppers said they plan to shop in brick-and-mortar stores this season, and 50% said that the deals they find will help them determine which days to shop in-store.      

The retail industry saw an increase of 10,000 jobs in September over August, according to the National Retail Federation.   The gains came as the Labor Department announced that the U.S. economy overall gained 156,000 jobs.  

Yet another holiday forecast brings more good cheer to retailers.   Consumers plan to spend an average of $636 on holiday-related expenses, up 3% from what they anticipated last year, according to The NPD Group’s 2016 Holiday Purchase Intentions Survey. They are also less concerned this year about the economy spoiling their holiday fun. When asked how the state of the economy will influence holiday purchases in 2016, the 12% who said it will have a “significant impact” is down from recent years (14% in 2015, 19% in 2014).

L Brands, operator of Victoria's Secret and Bath & Body Works, posted a better-than-expected 3% increase in same-store sales for September.      The retailer’s results were fueled by a 9% increase in comp sales at its Bath & Body Works brand. L Brands’ net sales rose 6% to $919.9 million in September.   The handful of other retailers who still report same-store sales did not fare so well.  

Move over Black Friday.   The biggest shopping day in terms of holiday sales is expected to be Friday, Dec. 23, while the biggest day in terms of store traffic is expected to be Saturday, Dec. 17, according to RetailNext Inc. (See lists at end of story.) It’s the first time in many years that Black Friday failed to top either of the lists.    

Physical stores still play a crucial role in holiday shopping.    That’s one of the major themes of the International Council of Shopping Centers’ annual holiday forecast, which emphasizes that, more than ever before, shoppers will expect an omnichannel experience this season. The report predicts 3.3% year-over-year growth sales at physical stores this holiday season (compared to 2.2% increase in 2015). Including online sales for physical retailers, ICSC predicts sales will rise 3.5%.     

Consumers’ lack of enthusiasm around the value of chip card usage could impact the upcoming holiday season. This month marks the year anniversary of the introduction of mandated Europay, MasterCard, Visa (EMV) chip card payments at retail stores across the United States. However, high levels of consumer frustration and confusion remain widespread, according to new research published by Cayan, a payment technology provider.