Consumer Attitudes & Behavior

Sears Canada has come up with an innovative way to appeal to back-to-school shoppers -- especially those parents who have kids who don't wear uniforms to school.

The retailer has launched the KidVantage Grow Out Guarantee, "created to take the stress and guesswork out of back-to-school shopping." The KidVantage Grow Out Guarantee promises that if your child grows out of an article of clothing purchased at Sears, you can exchange it for the next size up before the end of the current school year.

Seattle – Consumers are partial to online marketplaces when it comes to choosing a starting point for digital shopping journeys. According to a new research study from Amazon.com and Pymnts.com titled “Innovation and the Digital Shopper,” 64% of respondents begin their shopping journey on online marketplaces.

Denver – Whatever the cool kids (and their families) are doing this summer, back-to-school shopping does not appear to be on the agenda.

An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that retailers will continue to see the number of back-to-school shoppers in their stores drop.

In 2014, the data showed 36% of shoppers would not be shopping back-to-school, and this year the study is showing a 7% increase in those not shopping for back-to-school.

Chicago -- Positive economic, retail and consumer trends are setting the stage for a positive back-to-school season, according to consumer insights and location-based analytics provider ShopperTrak.

A new infographic from the company details key trends and also reveals the important role millennials will play in back-to-school shopping.  

Produce? At a convenience store? It’s not as crazy as it sounds and the C-store industry’s trade group wants to help members make fresh moves the right way.

Facebook is preparing to make a change on Instagram that will have a big impact on social shopping and retailers.

New York -- The big spenders are at Costco.

People spent 149% more at Costco than at other retailers, according to mobile-location firm Placed, which linked store spending to tracked locations. Best Buy BJs, Sam's Club and Ikea also ranked high, Advertising Age reported.

Las Vegas - American consumers are increasingly comfortable with shopping through their smartphones, and many are using digital channels like social media and email marketing to engage with apparel brands.

According to a survey by advertising/marketing technology provider Fluent Inc., roughly 30% of respondents said that they have bought clothing using their smartphones.

Austin, Texas -- Whole Foods Market on Wednesday posted disappointing third quarter earnings and revenue, but it also gave out some more details about its new, value-driven store concept.

The company revealed that it will debut the format, 365 by Whole Foods Market, in the second half of next year, with the first store opening in the Silver Lake section of Los Angles. It plans to open up to five 365 stores (all in the second half of next year), with the expectation of doubling the number of openings in 2017. Stores will average about 30,000 sq. ft.

New York -- A recent study shatters several myths about the largest generation of young people since the baby boomers: millennials.

“At 79 million strong, the millennial generation has a tremendous amount of spending power that is growing rapidly,” said Robert Tomei, IRI’s president of consumer and shopper marketing.

Tomei said he sees a lot of potential for marketing growth.