Consumer Attitudes & Behavior

Digital disruptors continue to impact the shopping experience, and augmented reality (AR) is no exception.   Specifically, 61% of customers reported that augmented reality has influenced where they decide to shop, according to “The Impact of Augmented Reality in Retail,” a report from Interactions, an experiential marketing firm and division on Daymon. The report, which is based on responses from more than 1,000 Americans, examines how AR has become a part of consumers’ shopping experiences.  

As the holiday shopping season “unofficially” gets underway, millennials are expected to lead the charge.   This early movement is also putting the season on pace to have the highest e-commerce sales revenue yet, according to the “2016 Holiday Initiative Summary Report,” from Criteo. The study reveals consumer holiday shopping behaviors, the role and impact of digital advertising, and e-commerce trends that retailers are urged to leverage in the upcoming months.   

Inefficient staffing processes and lack of adequate workforce engagement tools are causing retailers to leave money on the table.   That’s according to new survey by Workjam, which found that only 17% of retail managers feel their stores’ hourly associates are very motivated and engaged. As a result, 47% of the managers say at least 5% of their staff quit in an average three-month period.  

Amazon gave some very special visitors a tour of its top secret drone testing laboratory in Cambridge, England.  

Neil Saunders, CEO of Conlumino, a New York-based retail research agency and consulting firm, offers the following insights on September sales results.  

Thinking about setting up shop between 49th and 60th Streets on Manhattan’s Fifth Avenue? Better be prepared to pay big bucks.   The upper part of Fifth Avenue is the most expensive retail street in the world (based on rental value), with rents rising to a whopping $3,500 per square foot in 2015, according to the 27th edition of Cushman & Wakefield’s report, Main Streets Across The World.  

Omnichannel retailing continues to change customer shopping patterns, but “balance” spurs sales.   More specifically, consumers’ average single-trip spending increases nearly four times when engaged by both in-store staff and the brand’s website, according to a new report from InMoment.  

Holiday sales may be on pace to increase this year, but sale-savvy shoppers will drive this boost.    The 10th annual “Accenture Holiday Shopping Survey” found that 42% of consumers said they rarely or never expect to pay full price for an item during the holiday season, and this year is no exception.