The average consumer expects to spend more on back-to-school items this year than in 2019, despite continued uncertainty over school openings amid COVID-19.
Indicators suggest that the economy has begun to recover as businesses reopen from the pandemic, but it’s uncertain how steadily the comeback will continue.
Companies that are growing, trusted, have the best products and that responded decisively during this year's COVID-19 crisis also have the best reputations.