Marketing

Two well-known retailers are among the first participants in a new advertising pilot program on a next-gen artificial intelligence platform.

A Pittsburgh-based regional food, fuel and pharmacy retailer is streamlining delivery and management of alcohol promotions.

Consumers are increasingly open to help from artificial intelligence-based tools but want to leverage them in certain ways.

The nation’s largest beauty retailer is promoting achievement and empowerment among women and girls with a new influencer initiative.

Spending on Valentine’s Day is expected to remain high this year, but a significant portion of consumers say they have reduced or stopped buying holiday gifts.

A leading Asian-inspired dining chain has chosen its next marketing chief.

Retailers in January 2026 focused technology efforts in areas including virtual try-on, unified commerce and agentic shopping.

Starbucks Coffee Company is launching an updated version of its Starbucks Rewards loyalty program as part of its ongoing turnaround strategy.

Foot Locker is bringing a “multi-brand immersive experience” to Los Angeles for the 2026 NBA All-Star weekend.

America’s largest retailer is deepening its partnership with Major League Soccer (MLS) with recurring programming.