Shopper Marketing / Engagement

Amazon and Target are both turning the traditional holiday toy catalog on its head with interactive resources that promote products and entertain users.

Artificial intelligence chatbots are growing in usage and importance as shopping tools but are not the only deciding factor in purchases.

Business signage can directly influence whether consumers notice, trust and purchase from a retailer.

Lowe’s Companies Inc. wants its customers to finish their “to-do” lists in time to watch NFL football games.

Today’s shoppers need more than promotions to spend.

Back to school also means back to college, and the start of the fall semester marks a major retail opportunity.

A leading bridal and special occasion dress retailer has wrapped the first season of an original streaming series focused on real-life customer stories.

Speakers at the recent eTail Boston conference discussed consumer fragmentation, the role of entertainment in discovery, and influencers.

A strong brand is only as consistent as its least-maintained location.

Summer is here and it’s time for my annual beach boardwalk-themed column.