The Complete Guide to Modern Brand ImplementationA strong brand is only as consistent as its least-maintained location. Sponsored How the beach boardwalk exemplifies three key retail trends Summer is here and it’s time for my annual beach boardwalk-themed column. Ace Hardware integrates retail media network with marketing platform The world’s largest hardware cooperative is connecting its Red Vest media network into the Pacvue unified commerce ecosystem. Survey: Authentic brand participation in Pride Month remains important for consumers Pride Month engagement from brands and retailers may be declining – but it still matters to a large portion of consumers. EXCLUSIVE Q&A: Pacsun connects with consumers for cultural relevance Youth-oriented specialty fashion retailer Pacsun seeks to build and maintain a community with its customers. Circana: Online, social commerce driving beauty sales Beauty sales are on the rise — particularly in two channels. Giant Eagle selects Ibotta as digital promotions provider Giant Eagle Inc. has a new partner to help it deliver targeted digital offers to customers. Study: Nine-in-10 consumers have used digital promotions to save Digital offers are key for shoppers who are cautious about their spending. Target launches two new creator programs Target Corp. is making it easier and more rewarding for social influencers to promote its products. Dollar General unifies onsite and offsite ad inventory access Dollar General is enlisting the help of two partners to provide advertisers on its retail media network a single way to conduct campaigns across the customer journey. 1 2 3 4 5 Next Last
