Signage can affect customer behavior – here’s howBusiness signage can directly influence whether consumers notice, trust and purchase from a retailer. Lowe's encourages football fans to finish home projects before SundayLowe’s Companies Inc. wants its customers to finish their “to-do” lists in time to watch NFL football games. Circana data points to new retail ‘reality’ in what drives shoppers to spend Today’s shoppers need more than promotions to spend. College students return to campus – here’s how retailers can join them Back to school also means back to college, and the start of the fall semester marks a major retail opportunity. EXCLUSIVE: David’s Bridal engages customers with reality series A leading bridal and special occasion dress retailer has wrapped the first season of an original streaming series focused on real-life customer stories. eTail Boston: How to win shoppers and influence people Speakers at the recent eTail Boston conference discussed consumer fragmentation, the role of entertainment in discovery, and influencers. Sponsored The Complete Guide to Modern Brand Implementation A strong brand is only as consistent as its least-maintained location. How the beach boardwalk exemplifies three key retail trends Summer is here and it’s time for my annual beach boardwalk-themed column. Ace Hardware integrates retail media network with marketing platform The world’s largest hardware cooperative is connecting its Red Vest media network into the Pacvue unified commerce ecosystem. Survey: Authentic brand participation in Pride Month remains important for consumers Pride Month engagement from brands and retailers may be declining – but it still matters to a large portion of consumers. EXCLUSIVE Q&A: Pacsun connects with consumers for cultural relevance Youth-oriented specialty fashion retailer Pacsun seeks to build and maintain a community with its customers. Circana: Online, social commerce driving beauty sales Beauty sales are on the rise — particularly in two channels. 1 2 3 4 5 Next Last
