Influencers

Influencer marketing is becoming big business, and retailers are using technology innovation to integrate influencers with their promotions.

An online delivery platform wants to lessen the impact of the impending income tax filing deadline on customer wallets, and is enlisting celebrity help to spread the word.

A comic actor and TV reality show judge is becoming a virtual ambassador for a popular footwear brand.

eBay is launching “The NYC Edit,” a digital publication focused on what used fashion products leading New York style influencers are buying and selling on its platform.

Urban Outfitters is promoting emerging influencers and also collaborating with a global pop star on her North American tour.

The nation’s largest beauty retailer is promoting achievement and empowerment among women and girls with a new influencer initiative.

Foot Locker is bringing a “multi-brand immersive experience” to Los Angeles for the 2026 NBA All-Star weekend.

Social influencers are continuing to play a key role in what consumers purchase through social media.